PART 1: Creature mark
Research
Before choosing my creature I gathered information about my choices and learned about their characteristics, attributes, and associative traits. I chose a toucan as my creature and designed my Creature Mark off a circular structure.
TIGER TUCAN
SKETCHING
I studied the creatures with their most prominent features using sketching as a base to go forward digitally. After sketching and more deliberation, I decided to focus on the Toucan because of its distinct physical and personal characteristics.
Digital Iterations
I then worked on developing a strong digital mark and iterated until I felt my mark emphasized my associative and physical characteristics strongly.
FINAL CREATURE MARk
Part 2: Interpretive Phase with Mark
As the second part of this project, using the associative and physical characteristics of my creature, a partner created a phrase that would be interpreted into a Fibonacci sequence composition.
Early Iterations
Using the phrases created, I created ideas focusing on creating typographical movement with a small kit of parts.
Color studies
Once focusing on one phrase and font that I felt had the same playful and organic feeling as a toucan would, I started exploring different color palettes.
more iterations
Working on emphasizing certain words with arrangement and color, I explored how the differences affected the viewers' reading and viewing experience.
Final composition
